Mission:

At El Capitán Digital Marketing, our mission is simple but powerful: to be the cultural and digital bridge that connects U.S. brands with Latino audiences. We specialize in amplifying voices and building authentic connections—starting with the vibrant Latino community in the Midwest, and extending across the entire United States.

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Vision:

Over the next decade, we aim to become the leading bilingual marketing agency in the Midwest, recognized nationally and internationally for our ability to create meaningful, culturally fluent campaigns. When organizations think of bilingual marketing for Latino communities, we want them to think immediately of El Cap DM.

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Values:

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• Adventure – We embrace new challenges with courage.

• Authenticity – We promote real voices, and create real connections.

• Bilingualism – English and Spanish, side by side, hermanos in arms.

• Class – Professionalism in every appointment...with style.

• Empathy – We listen, understand, and care about you and your business.

• Knowledge – Insight drives every strategy. We apply all of our intelligence on your behalf.

• Community – We grow by lifting others. We are empaths.

• Results / ROI – Impact you can measure. Impact you can count in U.S. Dollars!