Marketing to Latinos across the United States isn’t just smart—it’s essential for any business serious about growth. Latinos now make up nearly 19% of the U.S. population, totaling over 62 million people. But their impact extends far beyond numbers: their purchasing power has surged to an estimated $4.1 trillion, growing 2.4 times faster than the national average and shaping everything from tech to housing and retail. By ignoring the Latino market, brands are leaving a vast, dynamic opportunity on the table—by embracing it with culturally fluent messaging and inclusive strategies, brands tap into a powerhouse of consumer demand and loyalty. [Latino Donor Collaborative and UCLA]
Separate your brand from the competition
Our Services
Spanish Bilingual Digital Marketing
We create and manage culturally relevant digital marketing campaigns to help your business grow. We specialize in helping businesses tap into the fastest-growing and most influential demographic in the U.S.—the Latino community. With deep cultural fluency and a bilingual approach, we design campaigns that speak to Latino audiences in ways that feel authentic, relevant, and engaging. Our services include: Social Media, Google Ads, Google SEO, and Email Campaigns.
Latino Market Consulting
We advise companies on how to grow and position their brand within the Latino community. At El Capitán Digital Marketing, our consulting services are designed to guide your business through every stage of connecting with Latino audiences. We don’t just launch campaigns—we work alongside you as a strategic partner, ensuring that every marketing effort aligns with your goals and delivers measurable results.
Translation Services English<>Spanish
At El Capitán Digital Marketing, we provide professional English>Spanish and Spanish>English translation for websites, marketing collateral, and documents. Our goal is to ensure your message is not just translated, but communicated with accuracy, cultural sensitivity, and impact.
Why El Capitán?
Welcome to our home! Mi casa es tu casa.
There are plenty of agencies that “translate” content — but very few that live and breathe Latino culture like we do.
El Capitán brings nearly two decades of hands-on experience working within Latino communities, building bilingual marketing campaigns, and advising U.S. brands on how to connect authentically and genuinely.
We translate culture into strategy — and strategy into measurable results... for you.
Thank you for trusting us with your business.
Su servidor,
Félix J. Medina
Founder of El Cap DM
"I appreciate Félix, he made a difference in our room".
"An exemplary company in our community! They are supportive, well-connected, and always willing to champion great campaigns and projects".
"What I love about these guys is that they get results. They don’t waste time — they listen, build a plan, and make it happen".
Karl Anthony Towns
NBA New York Knicks Center-Forward
Three-time NBA All-Star
Paola Cubides, M.B.A.
Top 15 Marketer in Indianapolis
MS-IL Staffing & Packaging
